Irving 'Magic' Johnson went from running the point and winning five NBA rings to running Corporate America. Magic Johnson Development Corp. has been involved with everything from apparrel licensing, a Pepsi distributorship, has been a theater partner, helped develop Starbucks and T.G.I. Friday locations and is now part owner of the LA Dodgers among other ventures. Magic Johnson has definitely established himself as a legitimate entrepreneur and offers some tips on small business success.
- “Business is business-you have to understand that and have that attitude. If it were about charity, the business side wouldn’t last long.”
- “You have to be persistent in business, especially for me because, like I said, doors didn’t just open right away. I almost had to kick them down.”
- “If you’re a competitive person, that stays with you. You don’t stop.”
- “Research your ideas. See if there’s a demand. A lot of people have great ideas, but they don’t know if there’s a need for it. You have to research your competition.
“But that is what the balance is. I understand when to give my time just to family, and when to give my time to business.”