Definition of a Startup: Startups are usually described as newly created companies in the initial phases of research and development in an effort to bring a viable product or service to market.  At the startup stage some of the obstacles a company faces include: (1) Determining what its product or service actually is or does.  (2) Identifying who the company’s target customers are. (3) Understanding how the company’s business model will allow it to make money. (4) Figuring out where the next round of funding needed to sustain operations will come from.  The Entrepreneur Café, LLC can help your startup create, deliver, and capture value through proper business planning. Our services can help take your startup from good to great!